Our Standard

Every decision we make starts with one simple question.

Would I confidently use this in my own home?

If the answer isn't an immediate yes, we don't make it.

It's that simple.

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More Than Home Fragrance

Sniff by Penny was built on a belief that quality should never be compromised.

When I created this brand, I made a promise to myself that every product would be something I would proudly use in my own home. That promise still guides every decision we make today.

I didn't build Sniff by Penny to create the cheapest home fragrance. I built it to create products I'd be proud to use every single day, products I could confidently recommend to my own family and friends.

We're not driven by shortcuts or passing trends. We're driven by standards.

If an ingredient doesn't meet those standards, it doesn't become part of a Sniff by Penny product.

Our Ingredient Philosophy

Every ingredient in our formulations has earned its place.

We source premium Australian ingredients because we believe quality begins at the source. Our fragrance oils are always 100% phthalate-free and used within IFRA recommended standards. We use filtered Australian drinking water throughout our production process, carefully selected surfactants commonly used in personal care formulations, and food-grade ingredients where appropriate within our products.

Every choice is intentional.

We also don't believe that simply because something is natural it is automatically the safest or best option. Nature provides many incredible ingredients, but it also produces ingredients that can be irritating or unsuitable for certain applications. Rather than following marketing buzzwords, we choose ingredients based on quality, purpose, performance and thoughtful formulation.

That's why every ingredient is chosen on its own merits. We never substitute premium ingredients for cheaper alternatives or add unnecessary fillers simply to reduce costs or increase profit margins. We'd rather build products that meet our standards than products built around a price point.

The Standards We Live By

Our commitment is simple.

• 🇦🇺 Premium Australian sourced ingredients.

• ✨ 100% phthalate-free fragrance oils.

• 📖 Fragrance oils used within IFRA recommended standards.

• 💧 Filtered Australian drinking water used throughout production.

• 🤍 Carefully selected surfactants commonly used in personal care formulations.

• 🌾 Food-grade ingredients where appropriate within our formulations.

• 🚫 No added parabens.

• 🚫 No SLS or SLES.

• 🐾 Handmade in Australia in small batches.

These aren't marketing claims.

They're the standards our business was built on.

Thoughtfully Made

Quality extends beyond our ingredients.

We've chosen to grow as an independent Australian business, selling directly through our own website so we can maintain complete control over every product we create. Every batch is made with care because we'd rather focus on craftsmanship, consistency and quality than simply producing more.

Why It Matters

Home fragrance becomes part of your everyday life. It fills the spaces where your family gathers, where memories are made and where your pets spend their days.

We believe you deserve to know what's in the products you choose to bring into your home.

That's why we'll always be transparent about our ingredients, uncompromising in our standards and committed to creating products we're proud to put our name on.

Because at Sniff by Penny, quality isn't a trend.

It's our standard.

Made to our standards, never to a price point.

Every formula is one I'd confidently use in my own home before I'd ever ask you to use it in yours.

Rebecca
Founder, Sniff by Penny